The study was meant to better understand the interactions between bloggers and corporations and guess what – there is a disconnect between how companies communicate with bloggers and how bloggers expect to be approached by them.
Some interesting results from the study include:
- 34% of bloggers blog to increase their visibility as an authority, 32% do it to create a record of their thoughts – so a majority do it for their personal image
- 51% blog about a company at least once a week – yet only 16% ever get a personal email inviting discussion
- Executive bloggers are only half as believable as employee blogs – that makes for an interesting argument against CEO bloggers and in favor of employee blogs!