The continued growth of the blogosphere - and its impact on marketing
OMMA Magazine this week has an interesting article (requires registration - which is free) summarizing recent industry studies and projections and reviewing the future of online advertising with industry experts.
We have touched on some of those recent studies here and here, but the article has some other interesting market tidbits about the role of blogs in the world of online marketing.
Here they are:
- 71% of U.S. Bloggers feel advertising on blogs is ok (according to BlogKits)
- 66.7% have clicked on ads (according to Blogads)
- 22% of business respondents planned to offer a new blog within the next six months (according to a CMO Magazine survey)
- 23.2% of respondents had used blogs to learn about products and services they were considering buying (according to a recent Taylor Nelson Softres study
- 93.7% of those found them helpful in making purchase decisions (Dell are you listening?)
The article is chock-full of great information. If online advertising is anywhere in your job description, it is definitely worth the read.
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