Comments on: Buzz marketing up for regulatory scrutiny? http://www.emergencemarketing.com/2005/10/03/buzz-marketing-up-for-regulatory-scrutiny/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 02 Feb 2012 20:00:16 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Emergence Marketing http://www.emergencemarketing.com/2005/10/03/buzz-marketing-up-for-regulatory-scrutiny/comment-page-1/#comment-161 Emergence Marketing Wed, 12 Oct 2005 07:37:57 +0000 http://emergencemarketing.com/?p=375#comment-161 <strong>WOMMA responds to AdAge questioning legality of Buzz Marketing</strong> WOMMA (word of mouth marketing association) responded quickly to the article that AdAge published last week (which I wrote about here). WOMMA says that they have a code of ethics that addresses the stealth marketing issues that were brought up... WOMMA responds to AdAge questioning legality of Buzz Marketing

WOMMA (word of mouth marketing association) responded quickly to the article that AdAge published last week (which I wrote about here). WOMMA says that they have a code of ethics that addresses the stealth marketing issues that were brought up…

]]> By: Paul Williams - ceo - iKarma.com http://www.emergencemarketing.com/2005/10/03/buzz-marketing-up-for-regulatory-scrutiny/comment-page-1/#comment-160 Paul Williams - ceo - iKarma.com Mon, 03 Oct 2005 15:57:25 +0000 http://emergencemarketing.com/?p=375#comment-160 At its core, buzz marketing is really just good old fashioned word of mouth. The moment anyone starts paying people to spread it, it becomes advertising. My company, iKarma.com, helps people capture the credibility of good WOM in a form that can be then be advertised. But the advertising world in general, both online and off is awash with messages that pose as WOM but are really paid advertising. It's refreshing to discover that there are laws that require full disclosure so people can tell the difference. It would really be nice though if these laws were actually followed. Do anyone have any information about what the penalties for non-compliance? Who enforces these laws? I think it would be interesting to look at some examples of violations that used the internet at their medium. Would something like the early promotion that was done by paid bloggers for movie “The Blair Witch Project” be against the law? Should it be? Very interesting questions! At its core, buzz marketing is really just good old fashioned word of mouth. The moment anyone starts paying people to spread it, it becomes advertising. My company, iKarma.com, helps people capture the credibility of good WOM in a form that can be then be advertised. But the advertising world in general, both online and off is awash with messages that pose as WOM but are really paid advertising. It’s refreshing to discover that there are laws that require full disclosure so people can tell the difference. It would really be nice though if these laws were actually followed. Do anyone have any information about what the penalties for non-compliance? Who enforces these laws? I think it would be interesting to look at some examples of violations that used the internet at their medium. Would something like the early promotion that was done by paid bloggers for movie “The Blair Witch Project” be against the law? Should it be? Very interesting questions!

]]>