Beat the vandals by copying them
According to the Russian Marketing Blog (via Global Voices – a fantastic blog btw) – Hachette was able to thwart vandals who were braking the light boxes and spraying graffiti on their Maxim magazine ads by modifying the ad so it looks as if it’s behind broken glass and has graffiti already on it.
Not a single light box was broken since they did that!
[Technorati Tags: vandalism graffiti]
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