WOM and Botox
Do you know the latest product to be sold at parties – much like Tupperware and some other products?
Botox.
According to Cosmetic Enhancement (no, I am not a regular reader, my BlogBridge smartfeed finds stuff for me like that – disclosure: I am affiliated with those guys), the success of Botox has much to do with how it is marketed.
Doctors buy the stuff in bulk, and at a discount, and then organize Botox parties.
Interesting word-of-mouth marketing tactic for such a product…I wonder what’s next, liposuction parties, silicone parties?
This also reminded me of the interview that Terry Gross did yesterday with writer David Rakoff – who basically listed a whole list of great actors & actresses who would never get a job today without some form of extreme makeover. I am not sure this is a good thing…but with consumer-driven health care on the horizon, I guess it is inevitable.
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November 28th, 2005 at 8:38 pm
I’m not sure why a Botox party is offensive. Is a Mary Kaye party less so because the products are only applied to the skin surface, not below it? I’m intrigued by the source of the social stigma associated with Botox and other common treatments.