eMarketer released a new study on online ad spending – talking about online advertising as the comeback kid.
Some highlights include:
- 2005 will see a 33.7% growth in online ad spending year over year
- 2005 will see online ad spending go over $10B for the first time – and double the amount spent in 2002, when the market bottomed out
- as can be expected – much of the online spending growth comes at the expense of traditional media
The funny thing is that the growth of online advertising hasn’t kept pace with audience growth.