Advertising on money to promote TV show

September 19th, 2005 francois Posted in advertising |

According to the MIT Advertising Lab, NBC is promoting a show by advertising on money. They go into grocery stores and offer to pay for people’s purchases using stacks of one dollar bills that have tiny advertising for the show attached to them.

I’d be curious to see how far these bills spread. Hopefully someone will do some network analysis on this one.

[Technorati Tags: viral marketing viral advertising]

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

« eMarketer has new study on online ad spending

links for 2005-09-20 »

Recent Posts
Recent Comments
Categories
- 13 (1)
- adoption of innovation (7)
- advertising (59)
- announcements (1)
- best practices (16)
- blogging (62)
- book pointers (14)
- branding (39)
- business model innovation (8)
- buying behaviour (10)
- Collaboration (3)
- communities (36)
- Consumer generated media (26)
- Corante (24)
- customer service (34)
- direct marketing (6)
- human resources (37)
- innovation (29)
- Interesting Links (376)
- internet (10)
- knowledge management (4)
- marketing (216)
- marketing communications (23)
- marketing death valley (15)
- podcasting (1)
- pricing (5)
- privacy (1)
- product innovation (41)
- public relations (5)
- random brainsqualls (94)
- RSS (6)
- sales (2)
- self-organization (12)
- seo (2)
- service innovation (1)
- SNCR (1)
- social innovation (5)
- social media (8)
- social networking (49)
- Strategy (70)
- tagging (15)
- technology enablement (56)
- video of the day (18)
- web 2.0 (5)
- word of mouth (47)
- worst practices (49)
Archives
Tags
advertising beelinelabs brand buying behavior c20 cgm CMO columbia communities community community 2.0 community management craig newmark customer care customer service dove facebook hr humor innovation lenovo marketing marketing 2.0 marketing roi marketing strategy market segmentation messaging MetLife metlife sucks newcommforum politics positioning PR pricing ROI ron paul sales SNCR social media social networking social networks trust unilever wom word of mouth
Research papers
- On persuading ambivalent buyers

About
- About - bio

Subscribe

Enter your email address:
Delivered by FeedBurner
Recent Visitors
Also Catch Me At

View my page on Marketing 2.0

Weekl"ish" Digest

Sign up for our weekly (we try) email newsletter, MarketHum Intelligencer, with pointers to the best commentary from around the blogosphere on marketing and innovation.

MarketHum Intelligencer Signup
Email:

For Email Marketing you can trust

View our Archive
Recognition
Twitter

follow fgossieaux at http://twitter.com
Contact

emergencemarketing.com

Advertising on money to promote TV show

Leave a Reply

Recent Posts

Recent Comments

Categories

Archives

Research papers

About

Subscribe

Recent Visitors

Also Catch Me At

Weekl"ish" Digest

Recognition

Twitter

Contact



MarketHum Intelligencer Signup Email: