Marketing requires a little common sense
I am amazed to see how some companies market themselves. Sometimes it is as if nobody is thinking at the company.
We have a big french door that needs replacement, and after getting quotes from multiple vendors we selected one over a month ago. At the time, the vendor told us that it would take no longer than 2 weeks to get the new window manufactured and then a day or so to install. Well over one month later - and after a lot of increasingly angry phone calls - our door is still in manufacturing. Then this weekend I get a letter from them - explaining to me that their best sales channel is word-of-mouth - and asking me to recommend someone else in return for a $500 coupon on my next purchase.
How hard is it to tie your direct marketing efforts to your CRM system? Forget about me being ticked off - but how does the company expect me to recommend them to someone if I have not even been serviced yet? Like I said before - trying to stimulate WOM is the right idea - but unless you apply some common sense when you implement the program, you may as well flush your money down the drain.
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