The darker side of the Blogosphere

David Sifry from Technorati has a great post over at AlwaysOn on the darker side of the Blogosphere - the spamming world. He describes techniques that include:

  • Spam blogs - used to manipulate search engine rankings
  • Fake blogs - created to perpetuate click fraud
  • Comment and trackback spam - to increase their search engine ranking

The good news it that it sounds as if the search engine guys are collaborating to quickly identify these spammers - thus taking away the economic incentive of spamming.

The bad news of course is that spammers have already killed a lot of the “conversation” capabilities inherent to the blogosphere by making many bloggers turn off their trackbacks and sometimes even their comments.

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