In a weekly email, and in an effort to promote their “social marketing bootcamp“, Forrester this week talks about “social marketing” – those marketing vehicles that are being embraced by consumers who increasingly distrust traditional forms of advertising.
As part of “social marketing” they consider:
- WOM marketing (word-of-mouth)
- and podcasting
I am surprised to see RSS as part of this list – after all that is just a distribution mechanism for content coming from traditional web sites, blogs or podcasts.
Interestingly enough, they do have a small graph showing RSS users as real Info Junkies – with 42% using national news sites every week (vs. less than 15% for non RSS users), and with 40% researching products for purchase (vs. less than 20% for non-RSS users).
The email also reiterates some of their previous findings – that only 2% of the online adults use RSS.