The anti-model ad - maybe not
Nike has come up with an interesting ad - my butt is big (via business 2.0 blog).
It’s interesting to see that advertisers are moving away from the anorexic looking models to more real life models (another is Dove - as mentioned in the same B2.0 blog post).
I assume that means that buyers relate better with people that look like them as opposed to people that they may aspire to look like…not sure…but works for me.
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August 16th, 2005 at 2:14 pm
… butt works for me.
August 16th, 2005 at 6:24 pm
For a minute I thought you meant that I had a Freudian slip - I first saw your comment on my blackberry…
August 19th, 2005 at 4:11 am
Nothing wrong with that ad. I’ve seen enough waifs, narcotics chic, gothic, and anorexic models to last a few lifetimes. Shapely, healthy women who are doing what’s right to maintain their bodies? How can anything be wrong with that? I would have preferred she been African American(who else has had booty like the one pictured since forever) but who am I to argue against progress? We’ll take the victories any way we can at this point. The message will override the pictured messenger in this case.
September 2nd, 2005 at 4:24 pm
VOICE OF NEW ORLEANS
igviu@pterre.net