New ComScore study on bahaviors of the Blogosphere
Comscore Networks recently released a report titled “Behaviors of the Blogospher: Understanding the Size, Composition and Activities of Weblog Readers” (here (pdf) - via Red Herring).
Interesting findings include:
- 50 million U.S. Internet users visited blog sites in the first quarter of 2005. That is roughly 30% of all U.S. Internet users and 1 in 6 of the total U.S. population
- Five hosting services for blogs each had more than 5 million unique visitors in that period, and four individual blogs had more than 1 million visitors each
- Of 400 of the biggest blogs observed, segmented by seven (nonexclusive) categories, political blogs were the most popular, followed by “hipster” lifestyle blogs, tech blogs and blogs authored by women
- Compared to the average Internet user, blog readers are significantly more likely to live in wealthier households, be younger and connect to the Web on high-speed connections
- Blog readers also visit nearly twice as many web pages as the Internet average, and they are much more likely to shop online
The distribution curve of unique visitors vs. number of blogs is, as can be expected, a classic power curve - with a majority of blogs having fewer than 100 readers.
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