Using the recent flip flop on extending the employee discounts for everyone by GM as a sad example of discount OD, brand autopsy announced today their Discount Detox Center…The stated goal is:
“The goal of the Brand Autopsy Discount Detox Center is to rid businesses of toxins accumulated by rampant abuse of discounting pricing strategies. The first step of discount detox is immediate withdrawal from any and all discounting activities. Once a business has stopped using discounts, fiscal and behavioral withdrawal symptoms may follow.”
Very funny – but so true. It is too bad that companies forget history way too quickly. There are so many case studies on the devastating effects of discount OD!