Another top 10 list for what marketers will do in the next 10 years

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This time for internet marketing from Larry Chase (via Sacred Cow Dung).

  • Pay per call rings in - a step further than per click
  • Feed marketing flourishes
  • email marketing will survive
  • Personal agents propagate - I don’t think that agents alone will fix the problem - we need to include experts in there somewhere!
  • Reverb Marketing, in stereo - listening to multiple media at the same thing
  • IPTV ads interactivity
  • Commercial content on demand
  • Publishing faces tectonic shifts
  • Direct marketers will take over the internet
  • BONUS: Internet-free zones become the hot new trend - reminds me of the “shut-up” revolution poster we developed way back.
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