Try typing in Miserable Failure in Google. See what is still up there? Almost two years after bloggers started putting links with miserable failure linking to the Bush resume.
Many companies still do not realize how long lasting damage can be…the key is to listen and to respond fast in times of crisis. For a great overview of what to do and what not to do in times of crisis, wonder over to Naked Conversations and read chapter 13 – blogging in a crisis!