I have alluded to it in an earlier post, but as some of you already know, I recently agreed to join Corante as a partner, investor and head of marketing and sales – a truly exciting move for me (here and here for more info).
So why a publishing company after being a product guy for so many years?
There are 3 main reasons for that.
For starters, Corante is not your typical publishing company. Instead of hiring writers and publishing content, we connect readers with experts. And in this day and age of scarce reader attention span and information overload, that is exactly what people are looking for.
Second, Corante is in the midst of the web 2.0 wave. And while some of the things we are working on are not yet visible, this opportunity is one where product and technology will play a prominent role.
Lastly, and especially as a marketer, I am excited about being at the other end of the table. After being on the buying side of advertising for many years, I think that we can do much better – and I am looking forward to testing different ways to help marketers reach their goals.