More research findings - this time from Pew
The Pew Internet & American Life Project reports that:
“The average American internet user is not sure what podcasting is, what an RSS feed does, or what the term “phishing” means”
(here - via marketing diva)
…another reminder that this is still an innovator/early adopter market and that much work remains to be done to get those technologies accepted by the mainstream market.
But if you are confused about how podcasting might help your business - do not forget to check out Podcast Hotel (disclosure: for which I am one of the organizers!)
[tags: Podcasting, Podcast, Podcasts, Podcast Hotel, Podcast Conference, pew]
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