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Interesting new RSS stats

Bill Flitter over at Pheedo released some interesting stats on RSS usage (here – via Dana Vanden Heuvel).

Here are a few highlights from their findings:

  • Tuesday is the most active day for viewership, feed retrieval and click through – Saturday is the least active with click through rates 70% lower than on Tuesdays
  • morning scanners “view” more stuff, but late nighters “click through” more
  • CTR on ads vary from 7-11% depending on the time of the day – that is surprisingly high

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