More on consumer-centric brands

July 18th, 2005 francois Posted in branding |

John Hagel continues to refine his ideas around consumer-centric brands on his blog - this time also relating it to the long tail and giving emerging examples. He also debates Chris Anderson on whether the brand will be owned by companies or individuals.

[Technorati Tags: brand brand power]

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More on consumer-centric brands

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