There is a great article in the FT times talking about the impact of corporate blogging on customer communications. While it covers a lot of points that have been said before it is great to see a mainstream media pub write about them. Some of the noteworthy comments include:
The advent of blogging is starting to make companies think about how they will be expected to engage their customers and employees in two-way conversations in real time – whether they like it or not.
No one is sure how blogging will change the corporate communications business, but there is a view that companies should get involved – and now.
also these words of advice
There are a few key rules that a successful corporate blogger must follow: they must write in a chatty informal tone, tell the truth, update their blogs on a regular basis and be willing to accept any criticism that readers dish out…Corporate bloggers cannot afford to be wrong or – worse – tell a lie.
Hopefully people at Dell subscribe to the paper…