Internal communications - broken
Corporate blogging today relates the results of a Scandinavian survey (surveyed 12,000 people in 24 companies) about internal communications (here). The results are pretty poor - and I am sure that if we were to run a similar survey in the US or broader Europe, the results would be pretty similar.
Check this out:
- Top management is neither visible nor credible. Just 4 out of 10 think the top execs do what they say.
- Strategic communication doesn’t succeed. Only 50 % of the employees say they know the goals and strategies of their company.
- 50 % feel that they are not enough informed about changes in the company.
Of course, blogs would help - but the key here is not to just roll out a blog. Companies have to change their cultures and turn everybody inside the corporate walls into actors and particpants in the story that they are telling their customers.
[Technorati Tags: employee communications internal communications]
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August 1st, 2005 at 11:23 am
Blogs can help internal communication, but if so many companies still don’t get the message that internal communication can help them, I don’t know if there’s much chance they will even understand the possible benefits of a blog! (Not to mention simply engaging with their employees therough more traditional internal comms means). See “The drivers of internal communication” at http://www.simply-communicate.com/cgi-bin/item.cgi?id=61&d=68&h=60&f=75&dateformat=%25e-%25h-%25y .