Comments on: Marketing to older people - lock-in opportunities http://www.emergencemarketing.com/2005/06/20/marketing-to-older-people-lock-in-opportunities/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 16 Oct 2008 02:24:27 +0000 http://wordpress.org/?v=2.5.1 By: simit http://www.emergencemarketing.com/2005/06/20/marketing-to-older-people-lock-in-opportunities/#comment-80 simit Mon, 20 Jun 2005 12:37:41 +0000 http://emergencemarketing.com/?p=141#comment-80 I think, as the world continues to evolve, that our definition of "old" must change as well. While today "old" may generally be associated with people who are 50+, tomorrow one may not be considered old until they hit 70, or even longer. For this reason the lock-in value of baby boomers may be smaller than it seems, in my opinion.

I think, as the world continues to evolve, that our definition of “old” must change as well. While today “old” may generally be associated with people who are 50+, tomorrow one may not be considered old until they hit 70, or even longer. For this reason the lock-in value of baby boomers may be smaller than it seems, in my opinion.

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