Based on non-scientific data it seems to me that older people have a lower tolerance for change than younger people. They like the comfort of “sameness” and familiarity when buying products and services.
If that’s true – and with the upcoming wave of retiring boomers – there are tremendous “lock-in” opportunities for a variety of consumer goods. And as long as those companies don’t screw up, they’ll enjoy huge switching cost benefits over their competitors.
No? Am I perhaps missing something or starting from a wrong assumption?