Dark Blogs - a case study
Suw Charman over at Strange Attractor and Corante Research released a case study on the use of dark blogs (blogs used inside corporate firewalls) in the enterprise. This one is focused on a pharmaceutical company and can be downloaded here as a pdf and distributed under the Attribution-NonCommercial-ShareAlike Creative Commons licence.
The first application for dark blogs within the pharmaceutical company was for Competitive Intelligence and the new blogging platform (from Traction Software) replaced static web sites as well as some Lotus Notes apps.
It won’t be long before many companies start realizing the benefits of blogs, wikis and tagging software solutions to perform collaborative tasks like competitive intelligence, customer needs gathering and other knowledge management activities.
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