Today Ketchum announced their new global ‘personalized media’ service (here). They will basically provide consulting services to their clients on how to use blogs, wikis, SEO, mobile text messaging and the like as part of their overall communications strategies.
B.L. Ochman rightfully asks
herself (see comment below) the question whether they can credibly do so without having blogs or RSS feeds of their own (here). Steve Rubel over at Micropersuasion wonders why this should be delivered by a separate group (here – with good discussion thread).
The reason for my interest in this topic is because I am in the process of helping a PR agency incorporate new media into their messaging and service offerings.