I was having lunch with a good friend of mine who told me about this latest marketing fad – body advertising. Corporate tattoo’s on your body!
I know that Harley Davidson never had to pay people for them to “wear” Harley’s brand on their birthday suit. But that people would go through very intimate and deeply personal interviews with corporate sponsors in order to qualify to get money for the company to put some sort of corporate or product tattoo on their body blew my mind.
I did a quick check online (although I do trust my friend), and found tons of sites. This one TatAd.com says:
“Tell us everything you feel comfortable with! It makes sense when you think about it, the companies will want to ensure you have the same interests as their customers so you can talk about their company with your friends.”
That site has pictures too, but I was not sure that I was ready to become a member yet – which you need to be in order to access the profiles.
About.com has an interesting article on their tattoo site saying that tattoo advertising “insults” the tattoo trade (here). How the heck did I miss this whole new and innovative way of marketing.
Wonder about pricing? …a quick Google search found another article with some prices (here). This guy got $510 to permanently engrave “Save Martha! It’s a good thing. SaveMartha.com” (Martha Stewart), and $500 for engraving “pilldaddy.com” on his arm.
I’d love to see an insider pricing sheet – that must be pretty complicated. I guess that the increased real estate which I gained in the last 15 years would not result in a higher revenue potential than if I did not gain that. And if someone lives in a warm place, that probably brings up the price. And I bet you that single people get more than married ones…all not fair.
On the positive site, this new trend has to have a positive impact on the thong industry – maybe time to buy some stocks!