New ads coming up soon…imbued with “trust” hormones

June 7th, 2005 francois Posted in marketing |

I heard it on the radio yesterday and now just read on redherring.com (here) - researchers have found a “trust” hormone - inhale it and you will trust more.

I can just see it happening…print ads or direct mail pieces that release the trust hormone as you touch it. Now here is something that could revamp the print advertising industry
[Technorati Tags: trust advertising humor]

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New ads coming up soon…imbued with “trust” hormones

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