New ads coming up soon…imbued with “trust” hormones
I heard it on the radio yesterday and now just read on redherring.com (here) – researchers have found a “trust” hormone – inhale it and you will trust more.
I can just see it happening…print ads or direct mail pieces that release the trust hormone as you touch it. Now here is something that could revamp the print advertising industry 
[Technorati Tags: trust advertising humor]
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