It’s not the product they buy but the company?

June 4th, 2005 francois Posted in marketing |

I was talking about innovation and new technologies with an old friend who works for a very large company and he told me that in his company product innovation is no longer that important - most of their customers buy because of the company and not for reasons related to product innovation…

You think I should short the stock?

[Technorati Tags: innovation]

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

« Now that is cool…

Clear link between employee satisfaction, customer satisfaction and improved financial performance »

Recent Posts
Recent Comments
Categories
- 13 (1)
- adoption of innovation (7)
- advertising (59)
- announcements (2)
- best practices (17)
- blogging (62)
- book pointers (14)
- branding (39)
- business model innovation (8)
- buying behaviour (11)
- Collaboration (3)
- communities (46)
- Consumer generated media (27)
- Corante (24)
- customer service (35)
- direct marketing (6)
- human resources (37)
- innovation (33)
- Interesting Links (390)
- internet (10)
- knowledge management (4)
- marketing (227)
- marketing communications (23)
- marketing death valley (17)
- podcasting (1)
- pricing (5)
- privacy (1)
- product innovation (41)
- public relations (5)
- random brainsqualls (94)
- RSS (6)
- sales (2)
- self-organization (12)
- seo (2)
- service innovation (1)
- SNCR (1)
- social innovation (5)
- social media (10)
- social networking (51)
- Strategy (75)
- tagging (15)
- technology enablement (57)
- video of the day (18)
- web 2.0 (6)
- word of mouth (47)
- worst practices (51)
Archives
Tags
advertising beelinelabs brand buying behavior c20 cgm CMO columbia communities community community 2.0 community management craig newmark customer care customer service facebook hr humor innovation lenovo marketing marketing 2.0 marketing accountability marketing roi marketing strategy measurement messaging MetLife metlife sucks newcommforum politics positioning PR pricing ROI sales SNCR social media social networking social networks tribalization tribalization of business trust wom word of mouth
Research papers
- On persuading ambivalent buyers

About
- About - bio

Subscribe

Enter your email address:
Delivered by FeedBurner
Recent Visitors
Also Catch Me At

View my page on Marketing 2.0

Weekl"ish" Digest

Sign up for our weekly (we try) email newsletter, MarketHum Intelligencer, with pointers to the best commentary from around the blogosphere on marketing and innovation.

MarketHum Intelligencer Signup
Email:

For Email Marketing you can trust

View our Archive
Recognition
Twitter

follow fgossieaux at http://twitter.com
Contact

emergencemarketing.com

It’s not the product they buy but the company?

Leave a Reply

Recent Posts

Recent Comments

Categories

Archives

Research papers

About

Subscribe

Recent Visitors

Also Catch Me At

Weekl"ish" Digest

Recognition

Twitter

Contact



MarketHum Intelligencer Signup Email: