It’s not the product they buy but the company?

June 4th, 2005 francois Posted in marketing | No Comments »

I was talking about innovation and new technologies with an old friend who works for a very large company and he told me that in his company product innovation is no longer that important – most of their customers buy because of the company and not for reasons related to product innovation…

You think I should short the stock?

[Technorati Tags: innovation]

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It’s not the product they buy but the company?

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