According to a WSJ article today Blogging is becoming a corporate job (here – part of the free content today).
I can totally see that becoming a widespread trend. If corporate mouth pieces are to become better ways for them to participate in the ongoing market conversation, then blogs will have to become an integral part of that – if not totally replacing the existing static corporate web pages.
…which is exactly what I helped Blogbridge do. Granted for some large corporate sites something like this may never work, but I still believe that companies could do a better job at thinking through how to incorporate blogs within their corporate web sites rather than having them on the side.