Matt McAlister over at InforWorld wonders what the future of web site will be in the face of growing RSS usage (here). He is drawing an analogy between RSS and web sites and what the web did to print publications.
It’s an interesting – although a bit alarmist – perspective from a traditional publisher.
RSS is full of opportunities. If you can believe Lockergnome, they are seeing a 5:1 ratio of click throughs on rss feeds vs. their email subscribers (according to marketing studies). But beyond that, the biggest opportunities for RSS may be in area of content personalization.