Blogging for dollars

Guerrilla News Network reports that USWeb is paying people to leave favorable comments about certain companies on their blogs (here – via problogger). Reminds me of those shops that would post for dollars in online user groups and Usenet newsgroups in the mid to late 90′s. Funny how these business models have a way of coming back…it also goes back to my posting yesterday – what “trust” mechanism will help the consumer filter what’s paid advertising and what is not?

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