I started this blog as an experiment – what better way to experience this entire new tech boom than by building and playing in the sandbox directly. But now that I am getting some real traffic, I figured I’d better start thinking about adding value for the reader without turning this into a full time job. So I decided to ask a few other marketers in the area to blog with me and turn this blog into a group blog (which, btw, I see as a viable model for many blogs).
One of the first people to come to mind was an early marketing mentor of mine who thought me a lot about the field of marketing – Gabe D’annunzio. Gabe, the self-proclaimed “marketing thaumaturg” – was my partner when we first organized InterAct’96 (the first large scale virtual event on the web), and he was also the person who introduced me to Mr. Rogers’s neighborhood (Everett Rogers – the father of the diffusion of innovation theory – see book here – which you may have been introduced to through the work of Geoffrey Moore – another one of my favorite authors).
As we move forward we may add other people – but for now there will be two of us blogging.