Charlene Li over at Forrester just (ok…it’s been a few days now…this is not a news site!) released her US Online Advertising And Marketing Forecast (here). I am not going to rehash the whole announcement, but there are some interesting tidbits in there.
“Survey Finds That 84 Percent Of Marketers Plan To Increase US Online Ad Budgets In 2005.”
Those are not new budgets, mind you – they are monies that will get reallocated from other sources!
“New advertising channels will draw interest and spending from marketers. Sixty-four percent of respondents are interested in advertising on blogs, 57 percent through RSS and 52 percent on mobile devices, including phones and PDAs.”
While search in going to continue to be important – it’s not just about search.