There is a great article on Wired about the existence of the multiple versions of “us” out there in the datasphere. The article goes on to describe the differences between 20th century reputation engines like Experian vs. the newer, transparent reputation engines like eBay. (Via Smartmobs)
A reputation engine like eBay or Amazon works because it is a closed (albeit a transparent) system. But could an open, transparent reputation engine exist? Could it withstand spam or other “optimization” techniques?