Marketing voodoo and fufu juice…and how would you like a wiki with that?
Are you confused about which marketing technique might work for you? Join the club. Even as a marketer I get confused about all the mumbo-jumbo that is being touted as the best thing since sliced bread (and why is sliced bread the best anyway? Give me baguette and croissants any day ;-)).
I mean buzz marketing, evangelism marketing, guerilla marketing, influencer marketing, neuromarketing, open source marketing, parasite marketing, stealth marketing, viral marketing, word-of-mouth marketing, underground marketing, WOW marketing. And just when I thought I had a pretty good grasp on all the current techniques – I run into this post which talks about avalanche marketing, cascading style marketing, centrifugal marketing, exponential marketing, fission marketing, grass roots marketing, grassroot marketing, organic marketing, propagation marketing, referral marketing, ripple marketing, self-perpetuation marketing, self-propagation marketing, stir marketing, wildfire marketing.
So I figured I would go to Amazon for help – but no luck there either – there are 40,087 books on Amazon about Marketing (and I just realized that I must own about a thousand of those).
I guess you could expect that from a profession whose trade it is to come up with categories, new terms, and even verbs to help get people’s attention and sell stuff…
…but in this post-scandal era, perhaps all we need is “transparent marketing” – based on plain language and with a tone/voice that you would use with a friend.
As an experiment, I thought it would be fun to catalogue all those techniques. For that purpose I set up a Wiki (here) for people to add their categories as well as definitions. Check in and make the changes as you see fit to the Wiki!
[Technorati Tags: marketing word of mouth]
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March 7th, 2006 at 9:51 pm
Hello:
Your article about different kinds of marketing caught my attention.
It was eye-opening to hear about all these types of marketing.
So, out of curiosity, I decided to visit the website you have in your blog which you claimed was where you learned about these marketing types.
When I got there, I found out that all these marketing types:
avalanche marketing, buzz marketing, cascading style marketing, centrifugal marketing ,
exponential marketing, fission marketing,
grass roots marketing, grassroot marketing ,
organic marketing, propogation marketing ,
referral marketing, ripple marketing ,
self-perpetuation marketing, self-propogation marketing, stir marketing , wildfire marketing
are different names for viral marketing.
I don’t know if this is correct but this is what the website claims.
I must do more research and reading to know more details.
Ikey Benney
http://maychic.com/clickbankbuddy/index.cgi