Are you confused about which marketing technique might work for you? Join the club. Even as a marketer I get confused about all the mumbo-jumbo that is being touted as the best thing since sliced bread (and why is sliced bread the best anyway? Give me baguette and croissants any day ;-)).
I mean buzz marketing, evangelism marketing, guerilla marketing, influencer marketing, neuromarketing, open source marketing, parasite marketing, stealth marketing, viral marketing, word-of-mouth marketing, underground marketing, WOW marketing. And just when I thought I had a pretty good grasp on all the current techniques – I run into this post which talks about avalanche marketing, cascading style marketing, centrifugal marketing, exponential marketing, fission marketing, grass roots marketing, grassroot marketing, organic marketing, propagation marketing, referral marketing, ripple marketing, self-perpetuation marketing, self-propagation marketing, stir marketing, wildfire marketing.
So I figured I would go to Amazon for help – but no luck there either – there are 40,087 books on Amazon about Marketing (and I just realized that I must own about a thousand of those).
I guess you could expect that from a profession whose trade it is to come up with categories, new terms, and even verbs to help get people’s attention and sell stuff…
…but in this post-scandal era, perhaps all we need is “transparent marketing” – based on plain language and with a tone/voice that you would use with a friend.
As an experiment, I thought it would be fun to catalogue all those techniques. For that purpose I set up a Wiki (here) for people to add their categories as well as definitions. Check in and make the changes as you see fit to the Wiki!