New Coke – 20 year anniversary

April 23rd, 2005 francois Posted in branding | No Comments »

I just heard on NPR this morning that today was the 20th anniversary of the launch of New Coke. 79 days later the company discontinued the product because of consumer protests.

So I guess that consumers taking ownership of a brand is not such a new thing after all – just more widespread.

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New Coke – 20 year anniversary

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