Steve Yastrow has a good post on the Tom Peters’ Blog.
Recent recommendation to a client: “We need to start marketing to ourselves with as much care as we market to our outside customers.”
That makes so much sense and is exactly what’s missing in most companies. They do not consider marketing as the way the company as a whole behaves in marketplace – which requires everybody to be involved in the “marketing efforts”. For most companies, marketing is a department that is in charge of advertising, PR and lead gen…(see also comment on previous posting in this blog)