Interesting – things need to change to keep people’s attention
Seth Godin has an interesting observation on his blog (here) – things need to change to keep people’s attention. Using the example of a clock under a bank’s billboard and the available memory message on GMail – he observes that companies send email to customers more often than they change – thus training their prospects and customers to tune out their messages.
Marketers – take note! This is so true…
…and especially to the Kodak Easyshare folks (see screwing up a perfectly good thing), don’t email me twice in one night (tonight) – I don’t care that you are sending me a catalog!
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May 24th, 2005 at 6:04 am
Interesting – things need to change to keep people’s attention
[Source: Emergence Marketing] quoted: Seth Godin has an interesting observation on his blog (here) – things need to change to keep people’s attention. Using the example of a clock under a bank’s billboard and the available memory message on GMail – he …