Open Source Marketing
This isn’t exactly new and you may already know this, but I recently stumbled across this concept of open source marketing, conceived by James Cherkoff at Collaborate Marketing. Pretty interesting – at first I thought it would talk about free marketing services, a bit of what I am doing a lot of these days…but no – it goes way beyond that. It builds upon David Weinberger, Doc Searls, and Chris Lock’s concept that markets are conversations (in the cluetrain manifesto) and talks about how to put the customer in charge of your brand (so not just in the middle!)
The open source marketing manifesto can be downloaded here.
Shel Holtz also has a great podcast interview with James on his blog (interview is here).
[Technorati Tags: marketing brand]
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