Worst practice – direct mail
I am getting pretty good at spotting unwanted direct mail, but yesterday I got one that stumped me. Although a little suspicious, I was totally convinced that the mail came from FedEx. Of course it didn’t…it just used the same colors and fonts as Fedex (see picture).
When I opened I felt like I had been tricked…it was a “get rich quick” sweepstake announcement from TV Guide.
Now I call this a bad practice in direct mail. As a marketer I am all for direct mail (although I wish they would get better at guessing the context in which I am likely to respond to an offer). And I react well to creative pieces – even if they do not pertain to me. But I think that a deceptive piece like this does more to hurt the brand than to help it!
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January 27th, 2007 at 7:50 pm
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May 10th, 2009 at 11:16 am
I made a proxy site myself, I believe the right to privacy on the internet is important, new ruling about the police in britain being able to hack into people compmuters without warrant is crazy. Anyone remeber george orwells 1984?