Information overload…
Wow…the number of Blogs focused on PR just went up from 30 last July to 180 today (according to the organizers of globalprnews 2.0 - via Constantin Basturea’s weblog)
While this event sounds like a pretty interesting event (I am a firm believer in virtual events), it raises the bigger question of how to deal with information overload. As a marketer - how do I get through to people. As an enduser - how do I find the right content without wasting hours online everyday, and without resorting to the same sources all the time.
The good news is that there are part-solutions that emerge every day - blogs, RSS, tagging, social tagging, feed discovery, syndication, trust-based solutions, new collaboration metaphors (wikis, trackback, etc.), networking sites, filtering, (smart) aggregators, commenting, podcasting, and many more that I have probably not heard of yet.
The bad news is that most of these technologies are confined to a very small portion of the population. Indeed, according to a recent CNN Gallup poll (via Washington Post) only 3% of the population reads blog everyday, and 12% once or twice a month. According to Jupiter, only 6% have RSS readers at home.
Now with speed of adoption for new technologies increasing with every new technology wave, one can only hope that soon most of these tools will be broadly used. So I guess we better get ready!
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